All Interactive is run by James Goadby.

James has worked in the creative industry for 17 years and in that time has helped clients including the BBC, ITV, Channel 4, LOVEFiLM, BT, Legoland and Merlin Entertainments.

After graduating from Nottingham Trent University in 2000, he worked at a small digital agency where he designed interfaces for very early websites, CD ROMs and touch screens. His clients included British Airways, Eli Lilly and Agilent Technologies.

From there, he moved in to the field of Interactive TV which was in it's infancy, working for Carlton TV which eventually merged with Granada. He worked on the interfaces for the Brit Awards and Who Wants To Be A Millionaire, broadcast on digital satellite.

He moved over to interactive advertising, working in the advertising sales department at Channel 4. There he produced over 30 interactive TV adverts.

The BBC was his next port of call, producing interactive single screens and multiscreens to enhance BBC programming, including Glastonbury, Crufts, Last Night Of The Proms and BBC Big Weekend.

He then moved to Chellomedia. the international content division of Liberty Global, the world’s leading international cable operator. He worked on enhanced digital services, branding and promotional websites for services in the UK and Netherlands.

For the last few years, He has been working on team projects through all interactive and also providing consultancy for LMC, a creative agency based in Camden. His skillset and knowledge has helped to expand LMC's digital services, and he has produced many websites, email templates and apps for theme parks and attractions.